Two of the largest Web analytics tools have recently entered a showdown, and it is still uncertain who come to the forefront.
Google Analytics has been observed since sometime in 2005, while at Woopra came onto the market in 2009. Although both programs are very comprehensive in the persecution of people on your site, there are a few differences, that your decision can help you.
Google Analytics is widely seen as the solution for the average site owner. There are detailed visitor statistics, was next to the data reporting and comparison as “the choice of the masses.” It has more options than most departments there are many, so you adjust your level of almost no limits. Since it Google, it has the advantage when it comes to AdWords and AdSense, and it is 100% compatible with the programs.
Woopra is also relatively easy to use, even a little bit easier to use than Google Analytics. There are fewer options, which means running a less chance to be in the program. One of the advantages of Woopra is that it provides real-time tracking. Where you live control data, and is even the possibility of communicating with the site visitor. This is just another way that Woopra is very user friendly.
When it comes to looking at the service Woopra program consists of dark, rich, seductive colors with graphics and colors that seem to make for an exciting experience, while simplifying GA stick with the standard white and gray skin. One of the reasons this is for Woopra is possible because it is actually a desktop application, while Google Analytics is web-based. This also means that Woopra Performance smoother and faster than GA.
When it goes down to, is the greatest kicker price. Google Analytics is a free service offered since its inception, while Woopra a charge of $ 30 per month or U.S. $ 300 per year fee. Woopra claims that would be a service-by-service comparison with GA show that this price is justified, that they are this much better. If you have the money, and you want to have your toys, you can Woopra is just right for you. Be warned if their service does not store data as long as most other services. Depending on whether you can get the basic package or the full deal, you just saved data archives for 2 years.
Editor Tips
While I have extensively used analysis tools, and followed with great interest to pursue this business for quite some time pursuing this project ultimately needs a spark. That spark was provided by Rand Fishkin in a blog entry in November 2006 under the title: Free Linkbait Idea available. Basically, Rand suggested that someone, a study on the classification of multiple analytics packages simultaneously on multiple sites to do to analyze the data are recorded, and then publish the results.
2. Ad-Hoc Analysis: A great talent, to look backward in time to your data. A cool example of this is to look back in time to determine seasonal trends. What are the hot season for selling your business? Or, break it down by product or service to see if the selling seasons vary.
Company A maintains a PPC campaign. They compare their incoming data, click Reports from the search engine with the data they see in their analysis and they do not fit. They wonder whether the search engine is to demolish them.
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